John Schnatter, the founder of Papa John’s, has been a great motivation towards the success of his own brand and company. After being blamed for declining sales on the NFL’s failure for resolving their national anthem protest problems, NFL decided to leave him as their official pizza partner.
Schnatter then decided that he’ll make a conference call in which he used the racial slur. Now as he is keeping a distance from baseball, his name from a stadium in Louisville is being dropped out. Also, his image from all the pizza boxes and marketing materials is being stripped off.
So after this, as the company was on top in ranks, needed to make a smart move and CEO Steve Ritchie came up with one. He wrote a letter to his customers. It was a great initiative and solution to their problems.
In his letter, he said that in his 22 years of career with Papa John’s, the last week was his toughest week. He said he knows that the words John Schnatter used were offensive. Nothing will hurt him more than knowing that his words hurt his customer’s emotions. Being the leader of Papa John’s he also asked for forgiveness and said sorry to his customers. He said that those words did not represent the values of his company.
He said that the insensitive language used by John, no matter whatever context is used, will never be endured or tolerated at any level.
According to Steve Ritchie, Papa John’s holds 120,000 franchise and corporate team members all over the world. He said the people who work in Papa john’s work really hard to provide you with better pizza and better services in your community. He said that these were the operators and local owners who do so much to provide you with the best.
He also described the actions he was going to take. Those actions include:
– Being transparent with the customers and letting them hold the company accountable.
– For moving forward, their senior management team will give attention to their employees and franchises.