How Nathaniel Ru Led Sweetgreen Company Into Success

Nathaniel Ru grew up in Pasadena, CA. His parents were first-generation immigrants. They established successful businesses in the United States. Nathaniel Ru graduated from Georgetown University with a bachelor’s degree in finance.

Nathaniel Ru then came together with his friends Jonathan Neman and Nicholas Jammet to start a prestigious restaurant back home in Georgetown. The hotel is known as Sweetgreen. It is evident that together, the trio would be a force to reckon.

Sweetgreen has managed to overcome a lot of setbacks over the years. It blossomed into one of the most revered fast food chains. With his friends Jonathan and Nicholas, Nathaniel was able to build Sweetgreen upwards from nothing.

Among the many hurdles, they had to get over, g4etting retail space that could accommodate a lot of people and that was strategically located was the main. Lucky enough, they were able to convince the owner a tavern close to home to rent it to them. Learn more about Nathaniel Ru: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/

Despite being in the market for a short time, Sweetgreen has managed to expand immensely. It has 27 different outlets in 6 various states in the United States.

Many future people in business are trying to copy the business model employed by Sweetgreen. This is because the company has acquired a lot of customers in relatively short time.

What Nathaniel and his partners never envisioned when setting up their business is the fact that it would grow so big.

Currently, Nathaniel can confidently speak on the immense growth of the business. Despite the fact that the business has grown to such great heights, they still maintain a decentralized way of operating the firm.

This decentralized structure helps to localize most of its operations. Unlike other business enterprises, Sweetgreen does not believe in having headquarters in different regions.

They do not believe in the concept of having numerous head offices. Nathaniel believes that the company expands into the international market shortly.

They still maintain that offering healthy, fresh foods is the reason behind the company’s significant success. To them, this is the primary explanation of how they managed to nurture such a successful business enterprise.