With more people accessing valuable information on healthy living and lifestyles diseases, many have chosen the healthy eating habits. Farmers and agribusiness companies are realigning their business models to take advantage of the new crop of consumers who prefer organic foods. Organic vegetables and alternatives to animal proteins are winning big in the race of becoming healthier.
Hippeas is one of the brands that have come up with a flavorful and innovative product line of organic chickpea puffs that are taking over the alternative source of protein market. The delicious and highly addictive chickpea puffs come in six different flavors so that everyone’s taste preference achieved. The full range of options regarding flavors is not the only fun-fare that chickpea puffs’ fans have been treated to by Hippeas. The startup has come up with colorful and warm branding for the products. The packaging of the goods is so easy on the eyes to the extent that it becomes appetizing.
The brainchild of Hippeas is a distinguished businessman who hails from Italy known as Livio Bisterzo. At 35 years, Livio has built numerous business in different sectors of the economy ranging from consumer goods to hospitality. Some of his businesses are defined by his passion for healthy living and positively impacting on the lives of people. Being a champion of healthy living, Livio Bisterzo created Green Park Brands in the year 2015 so that he could be able to manufacture healthier options to consumers across the world.
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Hippeas is the first brand by Green Park Brands to be unveiled to the public. The product has become famous in the United States and is gaining more popularity by the day as more people are considering it a healthier snack. Hippeas has already achieved the status of fastest growing snack brand in the US.
According to Livio Bisterzo, he decided to choose chickpeas because their popularity has been growing in the recent past. Chickpeas have a lot of proteins, and they are fast maturing. These characteristics make Chickpeas an important legume.
Hippeas being a global brand dedicates some of its profits to Farm Africa so that more farmers in Africa are encouraged to grow chickpeas which are sold to the international markets and in return give an income to low-income families in Africa.