Don Ressler is credited for several successful businesses and his support for the upcoming entrepreneurs is unrivaled. He has managed several startups, which have grown into stable and successful businesses. Don Ressler’s first attempt at business was marked when he launched FitnessHeaven.com, which he sold over to Intermix Media in 2001.
After this deal, Ressler approached Adam Goldenberg, who he teamed up with to come up with stronger businesses. The duo after working together for one year launched Alena Media, which generated millions in revenue from the marketing division of the company. The returns were good and they thought it would be impressive to move on to other ideas. This saw them sell Alena Media to News Corp in 2005, but subsequent years were not as successful due to poor management.
Adam Goldenberg and Don Ressler possess massive experience and skills in online performance advertising and they used this advantage to manage most of their businesses. They decided to come up with a brand that could be managed autonomously without much struggle. They, therefore, held a brainstorming session together with other Alena members to see what would best work to bring out their skills and experience. Two weeks after the session, Ressler and Goldenberg decided on launching Intelligent Beauty.
Intelligent Beauty is an online cosmetics marketplace and skincare retail, which has grown over the years to offer more than just beauty products on Zimbio. Two years after its establishment, they added SENSA, a weight-loss brand to the company. Upon the release of results, they realized SENSA was performing remarkably well and its high profitability further motivated the duo to venture deeper into internet marketing ideas.
2010 saw Don Ressler and Adam Goldenberg launch a new business, a subscription retailer referred to as JustFab. JustFab, just like the previous businesses managed by Adam Goldenberg and Don Ressler needed funds to expand its presence and this saw them sign a $33 million loan from Matrix Partners. This money was used to establish its physical infrastructure. In 2012, they sought further funding and were given $76 million by Rho Ventures, Crossover Ventures and Matrix Partners.
To achieve more success, JustFab continued to expand and sought to enter into new markets. They reviewed the market and realized that most people accessing their system were parents, something that motivated them to acquire FabKids. FabKids offers kids’ fashion and accessories through a subscription service like JustFab and the company existed separately before its acquisition n by JustFab.