Fabletics Is Pushing Boundaries In Online Fashion Retail

Making it in fashion is difficult in and industry where Amazon has cornered more than 20 percent of the online fashion business. Kate Hudson’s Fabletics has done just that. The company is valued at $250 million and has pioneered the activewear movement. For the past three years Fabletics has posted enormous growth based on it novel subscription model.

In years past high worth brands have been defined their price and quality of their product. However, the recent economic downturn means this combo is not enough if a business is to remain competitive and profitable. Nowadays things like customer experience, gamification and last mile service are vital in helping modern consumers determine what a high value product is. Fabletics strategy of comparing themselves to Warby Parker and Apple has already paid off. They already have 16 stores and they are expanding to new locations in Illinois, Hawaii, California and Florida.

Gregg Throgmartin, General Manager at Fabletics believes creating a high value brand from the first day was critical to their success. He also says their membership model, which offers personalized services and fashionable service at affordable services has been another crucial factor.

Fabletics is a pioneer in many wheres. It reversed the showrooming trend where customers browse products online and then purchase cheaper products elsewhere. Fabletics works by letting customers browse for items on their physical store and then they can complete the purchase online. This has resulted in high conversion rate of new members. According to Gregg 30 to 50 percent of customers who walk into their stores are members and 25 percent of those who come into the store are converted into members.

Fabletics has also embraced data to ensure success of their online store. Data is used to show customers only the most relevant items both online and in stores. Fabletics use geo-data from their online stores to determine which items should be stocked in a specific store. This approach means that a store’s stock can be tweaked based on trends and changes in taste. Members’ preference also play a significant role in determining which items are stocked at local stores. Cameras within the store are used to create heat maps that are combined with real-time sales data to gain even more insight into consumer behavior. Dustin Netral, Senior Vice President of Operations believes that user preference data allows Fabletics to provide customers with the best service possible. Only time will tell if Fabletics will be able to disable Amazon on online fashion retail, but they are on the right track.

Wengie’s Great Hair Hacks

Wengie is a very popular beauty and lifestyle guru on YouTube. She makes video content on many topics from hair styles to make up ideas and even cooking videos. She has over 4 millions viewers that subscribe to her videos. One of her most popular videos is her hair hacks video in which she shows her viewers how to get better hair as well as how to style your hair and care for it.

 

One of the best tips in this video is to have a good diet. Your diet can affect how you good you hair looks and even how good your hair feels. If you are eating tons of processed and sugary foods you may notice you hair doesn’t grow as fast or doesn’t look as healthy and shiny as it once did. Eating a well balanced diet filled with fruits, proteins and vegetables will give your hair and scalp the nutrients its needs to not only look better but feel better.

 

Another hack Wengie shows in the video is how to do a simple pull apart braid. It looks cuter and more stylish that a regular braid which can sometimes get pretty boring. It takes less than five minutes to complete and looks so put together. Another great hair hack in the video is to use shampoos and conditioners that help your hair not strip it of color and nutrients. Some washes contain harmful chemicals which can cause color to fade and hair to become dry and brittle so it is important to pay attention to your hair care choices.

 

Wengie also shows a variety of other simple to use hair hacks. She shows different ways to part your hair, curl your hair and even brush your hair. She takes viewers through a series of different hacks for a variety of different hair problems. They are all very helpful and can save viewers time and money while also making their hair healthier and stronger. With great content like this it is easy to see why Wengie has so many great followers and millions and millions of viewers.