Do You Want Your Company’s Product To Sell On
Social Media? Edwin Miranda Has A Few Simple Tips To Follow
Social media is a great tool to help sell your product, according to Edwin Miranda. However, there are a few companies who never get their foot passed the first step because they fail to understand some of the basics. You need to learn to crawl before you can walk. The same thing goes for learning about social media and how to use it. Edwin Miranda sat down recently to give us a few pointers on how to start learning to crawl and walk with social media.
1) You need to know what your goals are, according to Edwin Miranda. You cannot jump off the high diving board and plunge headfirst into the deep end of the pool. You need to know what you want and where you want to go with your social media account. Do you want to do small things online and tweak as necessary? Do you want to become a big shark and play in the bigger pool with the other kiddies? The choice is yours, but you need to develop a plan, according to Edwin Miranda.
“You got to have a goal. Do you have a
Kit, Pretty Woman 1990
Those that do want to become a bigger fish in a much bigger pond needs to swim with the guppies first. It is the only way you learn how to handle yourself when you do meet a great white shark, according to Edwin Miranda.
2) Do you know what social media platforms are going to bring you the best results? You need to know that, according to Edwin Miranda. You have to invest your time wisely or you will lose a lot more than your shirt. Invest in the platforms that will serve you the best. That requires a bit of trial and error, but you will find out.
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John Schnatter, the founder of Papa John’s, has
been a great motivation towards the success of his own brand and company. After
being blamed for declining sales on the NFL’s failure for resolving their
national anthem protest problems, NFL decided to leave him as their official pizza partner.
Schnatter then decided that he’ll make a
conference call in which he used the racial slur. Now as he is keeping a
distance from baseball, his name from a stadium in Louisville is being dropped
out. Also, his image from all the pizza boxes and marketing materials is being
So after this, as the company was on top in
ranks, needed to make a smart move and CEO Steve Ritchie came up with one. He
wrote a letter to his customers. It was a great initiative and
solution to their problems.
In his letter, he said that in his 22 years of
career with Papa John’s, the last week was his toughest week. He said he knows
that the words John Schnatter used were offensive. Nothing will hurt him more
than knowing that his words hurt his customer’s emotions. Being the leader of Papa John’s he also asked
for forgiveness and said sorry to his customers. He said that those words did
not represent the values of his company.
He said that the insensitive language used by
John, no matter whatever context is used, will never be endured or tolerated at any level.
According to Steve Ritchie, Papa John’s holds
120,000 franchise and corporate team members all over the world. He said the
people who work in Papa john’s work really hard to provide you with better
pizza and better services in your community. He said that these were the
operators and local owners who do so much to provide you with the best.
He also described the actions he was going to
take. Those actions include:
– Being transparent with the customers and
letting them hold the company accountable.
– For moving forward, their senior management
team will give attention to their employees and franchises.