JustFab, an online fashion site, is doing exceptionally well in the niche field of subscription based start-ups. As their profits grow, becoming an IPO is on the horizon. They have surged as an online leader by offering their own line of clothing, handbags and shoes, as they maintain a lively subscriber base of over 4 million members.
A recent LA Times article contrast JustFab’s accomplishment with other subscription based companies who are struggling to stay in business. JustFab co-founder, Adam Goldenberg, believes their product expansion of new categories for kids and men, combined with their unique boutique service has made them a success.
Customers who sign up as VIP shoppers enjoy a “personal boutique” curated by JustFab stylists who hand pick items built on the customer’s favorite styles. How do they know the preferences of each of their many subscribers? All customers must complete a short questionnaire when they sign up as a VIP. Learn more about JustFab: http://www.bloomberg.com/Research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc.
Every month, JustFab stylists fill each VIP’s personal boutique. Each member has until the 5th of the month to choose an item from their boutique for which they will automatically be charged $39.95. If they do not like any of the items, they may skip the month to avoid the automatic charge. If the member forgets to skip the month, or does not make a selection from their boutique, they will receive a credit, with no expiration attached, good towards the purchase of any product. VIP shoppers feel at ease knowing they will only receive the item of their choice. Nothing is sent without their approval.
Besides boutique offerings, Just Fab makes it affordable for everyone to get the styles they like at huge savings by creating and manufacturing of their own items. Through eliminating the middle man, shoppers save big with their in-house pricing.
Personalized service, expansive categories for the whole family, plus massive savings equates to an incomparable shopping experience that exceeds most any other retailer. JustFab makes staying fashionable fun and affordable for anyone looking to save big on fresh and exclusive designs.